About us

What’s the story?

A desire for a creative outlet to unleash our imaginative thinking led to the birth of Design Driven Goods. The idea was to put our passion for design into creating products with an almost museum-like quality to them.

Our previous foray into souvenir merchandise (www.lovesg.sg) kept us focused on a Singapore theme but with Design Driven Goods we are unleashing our creative juices unhinged. With this newfound freedom, we plan to keep the product range diversified and in a sense random, depending on what piques our interest.

Our products

Neon lights have always fascinated us. So much so that we wanted to kick start our brand with our very own neon light creations. There’s an indescribable quality to the glow they emit and the way they seem to draw people in. Once seen on old shopfronts and billboards, neon is making a comeback into hip establishments due to the aura they create.

Our neon light creations are the result of countless rounds of prototyping and a labour of love for over a year. The art of creating neon is highly labour intensive and requires exceptional glass blowing craftsmanship which can only be honed after many years of practice. Its no wonder this is a dying craft. We are fortunate to have found skilled craftsmen who are artisans in their own right and watching them work is nothing short of magical.

The end product is our neon light creations which are a testament to our keen attention to detail and quality while still being far more affordable than the costs of customising one. We hope to see them in homes and offices lit up and being the centrepieces of your space.

We'd love to hear from you

Tell us what you think and what you want to see more of via our Contact page.